Download the RFP Word Document HERE

Requesting Organization:  Walker Basin Conservancy, 615 Riverside Drive, Suite C, Reno, NV 89503 Contact: Amy Gladding, Operations Administrator, 775-463-9887 x116;


 The Walker Basin Conservancy invites interested not-for-profit and for-profit individuals and organizations to submit proposals for an outreach and communications contractor(s) that will provide public relations, branding and outreach support for the Walker Basin Conservancy. Multiple contractors may be selected from this RFP and executed contracts will be for up to three (3) years. 


The  Basin Conservancy (WBC) is committed to restoring ecological balance in the Walker Basin to ensure a healthy lake and Basin, and vibrant communities.   WBC manages a complex real property acquisition program, acquiring land, water and related interests from willing sellers in the Walker Basin, for the benefit of Walker River and Lake.  In addition, WBC manages and implements significant restoration and stewardship activities on thousands of acres and multiple properties in the Walker Basin.  The dynamic nature of the WBC and its diverse management obligations provide unique opportunities to engage the communities we serve and introduce the WBC to new audiences.

For more information about WBC, please visit our website at


  1. Brand Strategy: Develop a long-range plan for positioning and defining the Walker Basin Conservancy and the implementation of its mission in the public eye. Contractor will help the Walker Basin Conservancy understand its place in the marketplace (both locally and regionally) and related opportunities. The strategy will include key identifying messages and focus audiences. 
  2. Communication Plan: Work with the Walker Basin Conservancy to develop a communications plan for 2018 and 2019 that will help implement the Brand Strategy and serve the ongoing needs of the organization. 
  3. Implementation of Communications Plan: The Walker Basin Conservancy will rely on the contractor for help executing portions of the communications plan that cannot be handled by internal staff.
  4. Print Media: Develop written materials that explain the organization’s purpose and accomplishments. Products to include:
    1. 1-page summaries of WBC programmatic activities;
    2. Annual Reports;
    3. A 10-Year Report; and,
    4. A short booklet highlighting the organization’s mission and accomplishments.
  5. Video Production:  Create short 15-second to 1-minute videos highlighting activities or accomplishments for use on the organization’s webpage and social media feeds.
  6. Strategic Planning for Outreach:  Work with the Walker Basin Conservancy to help increase outreach in to key communities (Yerington, Hawthorne, Schurz, Reno, northern Nevada and beyond) and audiences.
  7. Staff Orientation Materials: Develop materials to orient new and temporary employees to the organization’s mission, purpose, culture and accomplishments.
  8. Internal Communications Plan: Work with the Walker Basin Conservancy to implement best practices in internal communications.
  9. Other: Participation in meetings, calls and strategy sessions with the Walker Basin Conservancy as needed.

Applicants may respond to the following Scope of Work, in whole or in part.  Consideration will be given to all submittals; applicants who respond in whole will not be favored over applicants who respond in part.   Contracts will be awarded to the respondent whose proposal is most advantageous to the organization with price and other factors considered.  If responding in part, please include the number and title from the Scope of Work for the services being proposed.


1.     Application Instructions

            a. Address each item in the “Application Outline” below.

            b. Limit your application to a maximum of six (6) pages and minimize supplementary materials (we will follow-up as                          needed).

            c. Email a Word or PDF version of your application to; in the subject line, please                                indicate Response to RFP for Communications and Outreach Support – [name of respondent].

            d. Applications must be emailed no later than 5:00 pm PDT on March 30, 2018.

2.     Application Outline. Your description (in no more than six (6) pages) of your and/or your organization’s qualifications should include the following elements:           

            a. Contact information: Please provide a Primary Contact Person, Entity Name, Address, Phone, Email, Website, and                        EIN or SSN.

            b. Organizational mission and profile: Please describe your and/or your organization’s mission, expertise and                                 experience.  Please include geographic service area, number of clients, how long you have been in business, and                       your annual budget. If you have an annual report, please include as an attachment.  If you have a website or                                 Facebook page, please provide that information as well.

             c. Key staff: Please provide names and brief biographies of key staff.  You may attach resumes of key staff as                                   appropriate.

             d. Past experience: Please detail your experience in providing contractual services similar to those required by the                         Walker Basin Conservancy.  List recent (last two to five years) accomplishments, events and previous services                               related to the expertise you will be offering.

            e.   Method of evaluation: Describe how you currently evaluate the effectiveness of the services you provide to other                      clients/partners and how you will evaluate the effectiveness of the services you provide through this Program.

             f.  Fee structure: Estimate the program/service fees and describe the fee structure for each of the services you provide                   including a breakdown of travel expenses.  Please highlight any non-profit discounts on the services you provide.

             g.   References: Please include contact information of three references (clients or partners) who have benefited from                         your services as described above.

3.     Selection Criteria. Proposals will be evaluated and scored on the following criteria:

           a. Knowledge and track record: Applicants must demonstrate expertise and experience in those areas described in                        the RFP.

           b. Relevant regional experience: Preference will be given to providers who have experience working in or who can                         otherwise demonstrate familiarity with the Walker Basin. Experience working in Nevada; with land, water and wildlife                   issues; with rural communities and audiences will be of particular interest. 

            c. Capacity and flexibility to deliver services: Providers must demonstrate that they have a degree of flexibility in how                    and where services are delivered and that they have the ability to tailor content and delivery methods to meet the                       specific needs of the Walker Basin Conservancy. 


 Eligible applicants are individuals, institutions of higher education, other nonprofits, commercial organizations, international organizations, and local, state and Indian tribal governments.  If multiple institutions are involved, they should be handled through sub-contracts. Offerors must notify the Walker Basin Conservancy in writing with this submission of any apparent or actual conflicts of interest, including organizational conflicts of interest, that are known at the time of this submission or that may arise during the life of this award, in the event an award is made.  Conflicts of interest include any relationship or matter which might place the Contractor, the Contractor’s employees, or the Contractor’s subcontractors in a position of conflict, real or apparent, between their responsibilities under the award and any other outside interests, or otherwise.  Conflicts of interest may also include, but are not limited to, direct or indirect financial interests, close personal relationships, positions of trust in outside organizations, consideration of future employment arrangements with a different organization, or decision-making affecting the award that would cause a reasonable person with knowledge of the relevant facts to question the impartiality of the Offeror, the Offeror’s employees, or the Offeror’s future subcontractors in the matter.  Upon receipt of such a notice, the Walker Basin Conservancy will determine if a conflict of interest exists and, if so, if there are any possible actions to be taken by the Offeror to reduce or resolve the conflict.  Failure to resolve conflicts of interest in a manner that satisfies Walker Basin Conservancy may result in the proposal not being selected for award. 

By submitting a proposal in response to this solicitation, the Offeror warrants and represents that it is eligible for award of a Contract resulting from this solicitation and that it is not subject to any of the below circumstances:

1.     Has any unpaid Federal tax liability that has been assessed, for which all judicial and administrative remedies have been exhausted or have lapsed, and that is not being paid in a timely manner pursuant to an Contract with the authority responsible for collecting the tax liability, where the awarding agency is aware of the unpaid tax liability, unless the agency has considered suspension or debarment of the corporation and made a determination that this further action is not necessary to protect the interests of the Government; or

2.     Was convicted (or had an officer or agent of such corporation acting on behalf of the corporation convicted) of a felony criminal violation under any Federal or State law within the preceding 24 months, where the awarding agency is aware of the conviction, unless the agency has considered suspension or debarment of the corporation and made a determination that this further action is not necessary to protect the interests of the Government; or

3.     Is listed on the General Services Administration’s, government-wide System for Award Management Exclusions (SAM Exclusions), in accordance with the OMB guidelines at 2 C.F.R Part 180 that implement E.O.s 12549 (3 C.F.R., 1986 Comp., p. 189) and 12689 (3 C.F.R., 1989 Comp., p. 235), “Debarment and Suspension, ” or intends to enter into any subaward, contract or other Contract using funds provided by Walker Basin Conservancy with any party listed on the SAM Exclusions in accordance with Executive Orders 12549 and 12689. The SAM Exclusions can be found at


 March 30, 2018     Proposals must be received electronically as an email attachment by Amy Gladding ( by 5:00 PM PST.

                                 Proposals must be provided in Word format or searchable PDF.

April 6, 2018           WBC will notify all RFP applicants of their status (acceptance or rejection).



INSTRUCTIONS FOR LEASE PROPOSAL: Walker Basin Conservancy (WBC) is making available 2,000 acre-feet of stored water for lease during the 2018 irrigation season through a sealed confidential bid auction. WBC invites current Walker River Irrigation District (WRID) patrons interested in leasing stored water to submit a bid by mail or in person (in a sealed envelope) using the Bid Form (please see below for details). All bids must be filled out in pen and received by 9 am PT on March 19, 2018 in order to be eligible.

AUCTION FORMAT: Qualified bidders will submit sealed bids that include the volume (in acre-feet) desired and a unit price (in $ per acre-foot) using the Bid Form. Bids will be accepted on a price per acre-foot basis. The acre feet of storage water will be awarded to the bidder that offers the highest price for the highest volume (the highest number of acre-feet), and then awarded to the bidder with the next highest price and highest volume and so on, until all 2,000 AF are allocated. All bids are due on or before 9 am PT March 19th, 2018 at:

Walker Basin Conservancy
1 Hwy 95A East
Yerington, NV 89447

All bids will be opened at the WBC office at 9 am PT on March 19th, 2018, and the public is welcome to observe. Winning bidders will be notified the same day by phone.


  • The total storage water quantity is available from either the Topaz or Bridgeport reservoirs;
  • All qualified bids are binding;
  •  Bidders must be current WRID patrons;
  • Minimum bid volume is 50 acre-feet;
  • Bids shall specify volume of stored water desired to be leased in 10 acre-feet increments;
  • Bidders shall indicate whether they will accept a lower volume in the event their bid can only be partially filled;
  • In the event of a bid tie (price and volume), WBC will first assign stored water to the earliest bid received;
  • Winning bidders will sign a lease agreement and fill out the WRID transfer form for WBCs approval and signature;
  • Price and volume of winning bids will be publicly available and will be posted at the WBC office. All other information, including bidder names, will be kept confidential; and
  • Winning bidders must complete and sign all forms and provide a check for the entire amount by March 23rd, 2018. Failure to do so will result in the bid going to the next person in queue.

STORAGE LEASE BID FORM: Bid forms are available HERE or by contacting:

Silas Adams
Walker Basin Conservancy
1 Hwy 95A East
Yerington, NV 89447
(775) 463-9887 x103